Winner of the Dieline Best Brand Identity award

• Winner of the Dieline Best Brand Identity award •

To be enjoyed, not endlessly discussed.

Bowl Grabber exists to celebrate the enjoyment of drinking great wine without pomp or ceremony. This exciting wine is carefully sourced by a Master of Wine, but they don't care if you hold your glass 'the wrong way' or if you don't know your Chateauneuf du Pape from your Chateau Musar. We created a fun brand to house this premium wine in bottles, cans and boxes so you can enjoy it wherever you are without fear of wasting a drop!

– Identity
– Branding
– Creative Direction
– Packaging Design
– Art Direction
– Web Design & Social

Bowl Grabber needed packaging that really stood out, whether in the wine aisle or across a picnic spread at the park. A hand-drawn logo and a custom font called ‘Bowl Grabber Bold’ formed the foundation of their new brand identity. Paired with an energetic colour palette and quirky illustrations this exciting brand rebels against stuffy, premium wine designs.

With an expanding range to include Rosé and Red, Bowl Grabber has become one of the fastest growing wines in the UK market and has won the Best Brand Identity Dieline award.

Designed at Casual Business.
Illustrations by Egle Zvirblyte.
Photography by Sean Mallia.