For humans at work.
We've all been there: You think of a complex password to keep your account safe just to forget it the minute you need to use it. I worked with the NordPass team to create a campaign aimed at real people at work to promote how easy their daily life could be if they used the NordPass Password Manager instead.
To kick things off I facilitated a workshop with the internal Creative team, where the concept of a “Workumentary” was developed. We wanted to create a campaign with a lighthearted and cheeky approach, using David Attenborough’s famous documentary style. The result was a series of videos, a landing page, and digital campaign that launched to great success.
– Concept & Script Development
– Creative Direction
– Art Direction
– Digital Campaign Concept & Campaign development
I also put together a photographer’s brief to capture still images that could be used on the Landing page and Digital campaign.
In collaboration with the NordPass Creative studio team and Nonsense Production studio.
Director: Domas Petronis.
I worked closely with the internal team and production agency on Concept development and provided Creative direction on the script, casting, styling, music, voiceover and final edit.
Satisfying moments hero video
The NordPass team and I collaborated to create a short hero video that captures the essence of their smooth experience. We started by asking the question: What does using Nordpass ‘really’ feel like? The answer? It’s so satisfying, like cracking open the film of a Nutella jar with your spoon, or stepping on bubble wrap. This quirky video was part of a larger project of repositioning the Nordpass brand and owning a unique communication style in the Security category.
In collaboration with the NordPass Creative studio team and Bright Production studio.
Director: KUKLA K
